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Banner Ads are available for all pages or just specific sections of the site. They are available in several sizes for various regions of the pages. The larger the ad, the greater the impact, and this relates to price.
Two ways to buy ads: CPD or Sponsorship
Either way, costs are controlled. With CPD, each ad size has a base rate, which is multiplied by the number of times your ad is displayed in the time period allotted. With Sponsorship, you get to choose where you'd like to be, and get exposure for all pages in that section(s).
CPD = cost per display. This means you only pay when you get seen. You can use a spending/display limit to control your expenditures. You can limit the term of days to coincide with a time-limited event. Or you can just let your ad run and get billed for the base rate times the number of displays. We can program a high, medium, or low priority in order to achieve the number of displays per time period you desire.
Reports can be generated on a weekly or monthly basis. You can choose to receive a tracking report to let you know how many times your ads are being displayed. If you have several ads, or several "campaigns", this report can be helpful in letting you know which ads are getting a greater response.
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Or try "Sponsorship"
Space is limited on the homepage with a small rotation. The homepage will generate 200+ displays per day, but in rotation your ad may only display on the homepage 20 times, depending on the priority you choose. Others pages will display less, but collectively display much more. The best strategy is often to choose a topic related to your business. For example: the phoenix theatre only displays on movie reviews.
High demand for top spots has brought about a simpler way. Online Sponsors choose top spots of all pages and pay a simple monthly sponsorship. Just like our print sponsors, these online sponsors contract for 12 consecutive months of sponsorship, and pay a flat fee each month. No bean counting, no hassles. Bronze Level Sponsorship of a single section is $60/month; Silver Sponsorship (two sections) is $90; Gold Sponsorship (three sections) is $120; and Platinum Sponsorship (complete coverage of the entire site) is just $150. The build cost of your ad is not included as most of the time a professional photo or artwork must be purchased. Ads may be changed out as often as you like, though this will require a new build cost each time. All billing takes place via email. You may mail a check to us or pay electronically.
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